Even though iWeb Unlimited was an technology blog, the original design did not clearly reflect their expertise as technology field. Having a poorly designed website was eating away at their credibility. So, I took their clunky and outdated website design and transformed it using a minimalistic and modern design that made navigation more intuitive for the user. The color scheme was changed to be bolder and more inviting, and high-resolution images were incorporated throughout to capture the user’s attention. Having stellar blog content is only half the battle in driving traffic to your site. Website design is the other (equally important) part of the equation.