Holly Holistic is an ecommerce website that was in desperate need of website redesign. Prior to this project, the website was difficult to navigate and not user-friendly, which discouraged website visitors from browsing and making purchases. To address these issues, I cleaned up the layout and created logical organization based on product types. I also integrated new functionalities such as a search function, sorting capability, and shopping cart capabilities. After my redesign, Holly Holistic saw a noticeable increase in sales, proving how important web design is to a business’ success.