Erica Lester is a passionate life coach that was very talented in her field, but not as talented in website design. Her previous website was not drawing in as many visitors as she wanted, since it was disorganized and hard to navigate. She offered many valuable online resources for her clients, yet no one was accessing them! It was not a problem with her content, it was a problem with her website design. I redesigned website to help sort resources in a way that made sense to her users. Her personal website now did a better job of telling her story and communicating her value to potential clients.